Digital Twins of Spaces: The Strategic Evolution for Customer Experience

Physical spaces are the heart of the customer experience. A hotel, a store, an office – each tells a story that static photos or verbal descriptions cannot fully capture. But what happens when these stories become live digital environments, connected to the real needs of your users?

From Physical Space to Digital Experience

A digital twin (digital twin) of a hotel is not just a 3D copy. It’s an interactive web application that allows you to explore environments, interact with services, and understand the dimensions and characteristics of a space immediately. Thanks to Twinteraction, it’s no longer just a simple tour; it’s a platform for building useful tools, such as:

• Interactive Guide for virtual visitors
• Staff Training in a real-world context
• Monitoring of critical or common areas
• Dynamic Presentations for potential clients

Why Digital Twins Make a Difference

The data speaks for itself: those who offer an advanced digital experience achieve measurable results.

• Length of Stay +300%: Users spend more time exploring interactive environments.
• Improved Conversion: Purchase decisions are based on contextual information, not assumptions.
• Brand Recognition: A consistent digital representation strengthens brand identity.

But creating a model isn’t enough; it needs to be useful.

The Key: Web Applications Designed for Your Business

Twinteraction doesn’t just capture space. The real value lies in connecting the digital twin to operational tools:

• Dynamic Digital Signage: Interactive arrows, navigation maps, navigable menus to avoid confusion.
• Integrated Content: Manuals, videos, real-time data (e.g., restaurant occupancy levels).
• Personalization: Different environments for clients, partners, or operational teams.

For example, a hotel could create:

1. An app for end customers that visualizes rooms and services.
2. An app for staff that documents maintenance interventions.
3. An app for meetings with stakeholders, with a preview of renovation projects.

From Ideas to Results: The Twinteraction Process

1. Rapid and Accurate Capture: Local teams reach the site, using tools that don't disrupt daily operations.
2. Complete Digitalization: The space becomes a digital asset that is updatable, connected to your business data.
3. Application Development: Starting with a specific objective (e.g., increase bookings, reduce operational errors), a custom solution is developed.

Ready to Make Your Space “Intelligent”?

If you manage complex physical structures or need to improve your relationship with your users, a digital twin is the next frontier. It’s not a fad; it’s an infrastructure that saves time, reduces costs, and opens up new revenue opportunities.

Discover how Twinteraction can transform your space into a memorable experience. Scroll down to start