Transforming Physical Space into a Digital Experience: The Case of an Important Exhibition

Exhibition spaces are more than just physical locations: they are a story, an opportunity for connection, a bridge between brands and the public. But how do you make this energy tangible when the audience cannot be present? This is where the digital twin of spaces comes in, a solution that not only captures the form, but transforms the space itself into an operational digital environment.

From Concrete to Digital: Capturing a Unique Experience

Recently, a historic Italian furniture company faced the Salone del Mobile with an innovative strategy. Rather than simply reproducing a simple virtual replica, it chose to create a digital twin of its stand, a place where tradition and modernity merge in a single experience. Thanks to Twinteraction, the exhibition space became an interactive web application, accessible from any device, ready to engage visitors thousands of miles away.

The process began with capturing the location: Twinteraction organized a team on the ground to digitize every detail, from the setup to the atmospheres created by the objects. Without interrupting operations, a precise 3D map was created, a digital infrastructure ready to host advanced functionalities.

From Digital Twin to Operational Applications

The digitalized space is not a static museum. It’s a canvas for concrete solutions. In this case, the web application developed allowed:

• Guided Explorations: virtual visitors were able to approach the products, read contextual information, and interact with multimedia content.
• Real-Time Collaboration: consultants were accessible live within the application, offering personalized support as if they were physically present.
• Insight Collection: every interaction, every click, every pause on the exhibition areas were tracked, providing data to optimize future strategies.

This is the power of the digital twin: it becomes a platform for applications that solve specific problems, rather than simply representing them.

Beyond the Exhibition: Applications for Every Business

This is just one of many possibilities. Twinteraction is designed to allow:

• Immersive Training: adapt the experience to train teams, present new products, or simulate complex scenarios.
• Brand Management: transform events, stores, or installations into digital touchpoints to build loyalty.
• Operational Optimization: integrate real-time data, checklists, or manuals directly into the digital space.

Ready to Transform Your Space?

If you manage environments that require an authentic and functional digital presence – a company, an installation, an infrastructure – Twinteraction is the way to create solid foundations. It’s not a distant project: start with a concrete objective, a place, a need. The complexity is managed by us; the result is yours.

Do you want to discover how the digital twin can expand your opportunities? Tell us about your space. We will explore together how to transform it into a unique experience, ready for the web.

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