Spaces That Tell Stories: The Power of Digital Twins in Design and Businesses

When Spaces Transform into Tools

At the heart of a global design event, a project demonstrated how a physical experience – an exhibition setup, in this case – could become something more. Not just a recording, but an active digital environment, ready to evolve into concrete applications.

A leading mobile manufacturer presented an installation at Salone del Mobile that celebrated the harmony between nature and living spaces: plants, stylized shapes, innovative materials. The objective was not just to showcase new collections, but to create a shared emotion beyond the physical location.

Here, Twinteraction entered the picture.

From Physical Space to Digital Environment: The Process

1. Precise Capture Real spaces, with all their architectural complexities and sensory details, were digitized using a structured workflow. Without interference, in rapid times, to preserve the essence of the setup.

2. Active Digital Twins The result was not a static model. The space had become a digital asset to integrate information: product cards, eco-design information, real-time contact details. An environment that “speaks” the languages of the brand, customers, and operational teams.

3. Operational Applications The experience was made accessible via web, but the real strength lies beyond. Imagine:

   • A buyer exploring the details of a furniture piece as if they were present, interacting with technical information directly on the product.
   • A marketing team building an app to train retailers, showcasing real-use contexts.
   • A designer comparing the final project with the 3D model to optimize future collections.

Beyond the Exhibition: Hidden Value in Spaces

This case is not isolated. Every space – a store, a warehouse, a laboratory – contains potential applications that have not yet been exploited. With Twinteraction, digitalization is not an end in itself: it’s the foundation for:

• Communicate Immersively: Overcome the limitations of static images, creating experiences that engage.
• Provide Tools to Teams: Interactive manuals, integrated checklists, guided paths for operators and customers.
• Build Brands with Memory: A digital twin becomes a living archive of the corporate identity, always updatable.

Ready to Bring Your Spaces to Life?

Whether it’s an event, a workshop, or an art installation, Twinteraction allows you to:

• Start with a Specific Goal: A concrete case, a problem to solve, an opportunity to seize.
• Build in a Scalable Way: The digital environment is the foundation for future applications, without having to start from scratch.
• Collaborate in Network: With Twinteraction, developers, local experts, and clients work together on a unique platform.

It’s not a technology for the future. It’s already here, ready to be customized.

Discover What Twinteraction Can Do for You

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Twinteraction: Digital twins of spaces, real applications.