Physical Spaces, Digital Opportunities: The Future of Networking at Salone del Mobile

From June 6th to 12th, Milan is reignited for the Salone del Mobile. An event that, after years of suspensions, returns with a flame of energy but with figures still far from the initial post-pandemic numbers: exhibitors in decline, foreign participants in decrease, spaces that remain unheard of.

But if an event cannot be all physical, how to amplify its impact? The answer lies in the digital, but not as simple reproduction.

Spaces Real Must Not Remain Closed to Borders

A trade fair stand, a laboratory, a shop: they are more than places. They are expressions of brand, of professionalism, of stories. When physical presence is not enough, the digital must not limit itself to reproducing reality. It must extend it, make it accessible wherever, transform it into an experience that generates value beyond spatial and temporal barriers.

Here is where digital twins (or digital twins of spaces) come into play. It’s not about “virtual tours,” but about operational digital environments, built to:

• Reach global clients in real time
• Maintain visibility even after the event
• Create meaningful interactions (e.g., consultations, demos, training)

How It Works: From Stand to Web in 24 Hours

Twinteraction is the platform that makes this transformation possible in three steps:

1. Capture: Specialized teams digitalize the space quickly and non-invasively.

2. Digitalization: The location becomes an interactive environment, integrated with documents, videos, technical notes.

3. Application: The digital twin becomes a web portal accessible from any device, ready to:

   • Share during video calls
   • Request remote specialist interventions
   • Tell stories that photos cannot transmit

At Salone del Mobile, a Concrete Example

Imagine a furniture designer who cannot attend in person: thanks to a digital twin of your stand, he can:

• Explore details of materials and finishes as if he were present
• Interact with the team in real time on technical specifications
• Share the experience with colleagues with a click

The result? Networking that doesn’t die out at the end of the event, but extends into a continuous contact between brands and the public.

It’s Not Just for Events: It’s a New Way of Operating

The Salone del Mobile is a use case, but the logic of Twinteraction is universal. If you manage:

• A design laboratory
• A product warehouse
• A hotel or a service company
• Any space that represents your value

...the digital must not be a supplement, but a strategic extension of your business.

Ready to Build Your Digital Twin?

Twinteraction is not a service, it’s an ecosystem.

• For those who manage spaces: Transform your places into digital resources that generate relationships and sales.
• For those who build solutions: Become partners and offer clients web applications based on digital twins, with our platform and workflows ready.

The next step is simple: Tell us about your space and let’s discover together how to make it a concrete opportunity.

Discover more about the possibilities of Twinteraction scroll to the bottom.

<div id="contattaci"></div >