Digital Twins of Spaces: The Key to Expanding Your Business Opportunities

In recent months, an increasing number of flexible workspace and coworking operators have discovered how an innovative approach can reshape sales and service management dynamics. A recent national event dedicated to this area allowed exploration of how digital twins—digital replicas of spaces—are becoming indispensable tools for those operating effectively in the real and digital worlds.

From Digital Twins to Meaningful Applications

It’s not about creating simple virtual reproductions. Twinteraction is a platform designed to transform physical spaces into active digital environments, connected to operational web applications. Imagine a successful business center or coworking space: its true strength isn’t just architectural quality, but the ability to communicate, manage, and value every detail strategically.

Through a structured workflow—capture, modeling, and development—Twinteraction allows you to:

• Create an accurate digital map of the location, integrated with documents, procedures, and operational data
• Design custom web applications (e.g., access portals, interactive guides, support tools)
• Maintain an up-to-date digital representation, reducing the gap between the physical and virtual worlds

What are the benefits?

During a recent event with industry operators, it emerged that digital twins open new perspectives:

1. Increased Sales: Showing a space is no longer enough. With a digital twin, clients explore the environment immersively before deciding, reducing doubts and evaluation times.
2. Simplified Management: Managers can monitor real-time flows, space usage, and operational conditions, thanks to dashboards integrated with the digital twins.
3. Fast Training: New users, employees, or partners learn procedures by exploring the digital space, reducing costs and the risk of errors.
4. Added Value: Beyond square meters, offer integrated services (e.g., automated booking, remote assistance, usage analysis).

Beyond Flexible Workspaces: A Replicable Approach

The coworking case is just an example. Twinteraction is designed for anyone dealing with spaces requiring governance, communication, and innovation:

• Industrial Facilities: Training operators, preventative maintenance, increased security
• Hospital Structures: Managing departments, patient orientation, contextual medical documentation
• Logistics Sites: Optimizing flows, controlling stock, training on new layouts
• Commercial Properties: Interactive visualization, configuration simulations, cross-border sales

Ready to Give Your Space a New Meaning?

You don’t need to start with large projects. Twinteraction starts with a specific case: an objective, a location, a measurable result. Whether it’s reducing sales times, improving a team’s training, or creating customer support tools, the process is always the same:

1. Capture of the location with a fast and non-invasive workflow
2. Creation of the digital twin as an operational base
3. Development of the custom web application

If your business operates in complex physical environments or requires a smarter approach to communication, a digital twin could be the next step you're looking for.

Want to find out more? Discover the possibilities that Twinteraction can offer to your business: from a simple example to industrial-level projects. [Send a request](/#contattaci) and we’ll start discussing your scenario.

Twinteraction: where real spaces become business tools.