Digital Twins for Events: How Your Spaces Become Continuous Opportunities

When Physical Space Becomes a Lasting Investment

From September 26th to 30th, thousands of ceramic and bathroom furniture companies converge at Cersaie Bologna. An event that represents an ideal platform for international meetings, the launch of new collections, and networking. But what happens after? How do you transform the fair from an annual occasion into a sales, training, and communication channel that operates 365 days a year?

Twinteraction offers a concrete answer: Thanks to digital twins of spaces, it’s possible to create operational web applications that extend the physical presence of your stand into a living digital asset.

The Digital Twin as an Advanced Sales Tool

In 2021, a similar project resulted in over 20,000 additional visits to exhibited stands, almost a third of actual visits. Today, thanks to the evolution of the platform, it’s possible to go beyond simple visualization:

• Continuous Access: The digital twin of your stand remains available even after the event, becoming a gateway for global clients and distributors.
• Contextual Business Meetings: Organize virtual meetings directly within the digital space. Your interlocutors navigate your stand in real-time, explore products, and receive precise information about the context.
• Extended Exposure: Collections presented at Cersaie don't have to disappear with the fair. The twin becomes a base for presentation, training, and demo applications that work on any device.

From Event to Operational Tool: The Key Steps

1. Accurate Capture of Your Stand: Twinteraction coordinates local teams to reproduce every detail of your space in a precise digital environment. Without interruptions, in a few days.

2. Integration of Commercial Data: Connect technical manuals, videos, PDFs, sales notes, and additional information to key points within the space. Your stand becomes a source of knowledge accessible to anyone.

3. Customized Applications: Build specific tools for your objectives:

   • A sales portal with integrated booking and chat functionality.
   • A training module for distributors to explore products in context.
   • A dashboard to monitor the interest of virtual visitors.

Why It's a Strategic Advantage

• Reduced Costs: Don't start from scratch for each edition. Update the digital twin for each new collection, reusing the existing structure.
• Global Competitiveness: Offer distant clients an experience equivalent to being on-site, accelerating purchase decisions.
• Measurability: Track visitor interest, most frequented paths, and areas of greatest interest thanks to integrated data.

Ready to Create Your Application?

Cersaie is just the beginning. A well-designed digital twin becomes a resource that operates beyond events, integrating with your commercial, logistical, and communication processes.

Discover how: Contact us for an interactive demo of an example digital twin. Together, we’ll design an implementation that responds to your specific business needs.

Explore the possibilities