Digital Spaces That Tell Stories: How Digital Twins Are Revolutionizing Trade Show Experiences

When Physical Space Becomes a Digital Opportunity

In the halls of Cersaie, the large trade show dedicated to ceramics and bathroom furnishings, there was an atmosphere of transformation. While exhibitors and visitors interacted among the columns of Bologna, something more subtle was happening: companies in the sector began to look beyond the physical boundaries of their stands. Not to explore new materials, but to create new ways of telling their story.

The trade show was an opportunity for many to invest in an innovation that is not seen, but has a tangible impact: the creation of digital twins of spaces. A step that is not just a technological novelty, but a strategy to amplify your message, reduce the costs of communication, and open up new business opportunities.

From the Booth to the Web: The Power of Digital Twins

Many companies realized that physical spaces – booths, warehouses, plants – are rich in information that remains unused if they remain “silent.” With Twinteraction, these environments are captured and transformed into digital twins, i.e. interactive copies that become the foundation for operational web applications.

It’s not about simple static reproductions. A digital twin of a booth becomes a living platform:

• It’s enriched with technical details, documents, videos
• It’s navigated like a website, on any device
• It integrates with sales, training, or maintenance processes

For example, a visitor far from Italy can explore a digital booth, zoom in on details of a ceramic tile, access technical specifications, and book a meeting with the sales team – all in a single fluid experience.

Why Digital Twins Are a Competitive Advantage

Beyond the event, creating a digital twin opens an environment that doesn't limit itself to marketing:

• Rapid Training: Operators learn the functioning of a plant safely, before stepping foot in it.
• Accelerated Sales: Potential clients evaluate products and spaces immersively, reducing decision-making times.
• Integrated Management: All information related to a project (from manuals to checklists) is available in the right spatial context.

Twinteraction is not just a 3D capture: it’s a structured workflow that makes it possible to create concrete web applications. A digital twin of a warehouse, for example, can become an interactive logistics management system. That of a production plant, a tool to monitor the health of machinery in real time.

Ready to Give Voice to Your Spaces?

If you manage a company that operates in sectors such as ceramics, construction, or industry, ask yourself: what am I leaving unused in my spaces?

Twinteraction is the platform that transforms any physical environment into a digital opportunity. Let’s start with your specific objective – a trade show, a sales process, an operational problem – and we’ll build together the web application you need.

There’s no need to wait: starting is simple.

Discover how your spaces can become the starting point of a new level of efficiency and communication.

Discover the possibilities that Twinteraction can create for you