Future Spaces: How a Milan Design Center Created Its Own Digital Twin

Future Spaces: How a Milan Design Center Created Its Own Digital Twin

In the heart of Milan, during the latest edition of Milan Design Week, a project garnered attention for its ability to transform a physical experience into tangible digital opportunity. A design center, hosting a dedicated exhibition on the future of living, demonstrated how physical space can become a living digital entity, accessible to the world and ready to generate value beyond the exhibition context.

From Concept to Digital Twin: The Key to a Memorable Experience

The scenario? An exhibition composed of 15 environments that tell post-pandemic dynamics, sustainability, and innovative technologies. The challenge? To allow millions of architects and enthusiasts to explore this “future of living” without geographical limitations, but in a more engaging way than a simple photo gallery.

Here, Twinteraction’s philosophy came into play: not to create virtual tours, but to build digital twins of spaces that serve as the basis for operational web applications.

Three Phases to Make a Real Place “Digitally Operational”

1. Structured Capture Without interrupting activities or exhibitions, Twinteraction faithfully captured the entire design center. Every detail, every spatial configuration was digitized with a workflow designed to map complexity effortlessly.

2. Dynamic Asset The result is not a static model, but an interactive digital twin. Within it, data on the exhibition, information on the technologies presented, and supporting materials were integrated. The space becomes a living, updatable, and enrichable repository over time.

3. Real Applications This asset gave rise to a web application that not only allows visitors to visit the exhibition, but makes it a strategic communication channel. Users explore environments, access contextual content, and live a narrative that combines art, design, and technology immersively.

Beyond the Exhibition: The Hidden Potential of the Digital Twin

The Milan case demonstrates how a digital twin can extend far beyond its initial context:

• Training and training for new collaborators who learn to interact with new technologies.
• Advanced communication for clients who evaluate design options in realistic contexts.
• Continuous management of the exhibition itself, with real-time updates and access analysis.

Twinteraction is not just a platform: it is an infrastructure that makes it possible to create custom web applications, aimed at solving specific needs. If the physical space is your business scenario, the digital twin is the key to amplifying its impact.

The Question Worth Asking

If you have a company, a construction site, a plant, an exhibition offer, or a space critical to your business, ask yourself: “How could I value it by creating an operational digital environment?”

Twinteraction is here to help you find the answer, starting from a concrete and measurable objective. You don’t need to invest in complex projects: the first step is simple.

Ready to Bring Your Digital Twin to Life?

Discover how Twinteraction can transform your spaces into web applications that generate value. Discover more and contact us. (The link will lead to the final section of the page, where you will find the contact form.)